FENIX selects Apaya to power local payments across the Middle East

by Jessica Nitiema on January 11, 2022

London, UK

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FENIX, the leader in electric mobility in the Greater Middle East, has selected Apaya to launch a pioneering new payment experience for their customers across the region, FENIX Pay. Apaya enables FENIX to satisfy the payment preferences of its customers by providing a simple, single access point for the region’s local payment providers.  

The Middle East is a diverse region that is undergoing rapid and significant digital transformation. Its young, mobile-first population is adopting fintech solutions to overcome the fact that, according to the World Bank, 69% of adults remain unbanked. Consequently, the region has seen the birth of multiple unicorns in the region such as local payment providers, Fawry in Egypt, and STC Pay in Saudi Arabia.  

FENIX was started with the mission to unleash urban potential and propel communities forward, giving everyone the chance to reach their potential. To accomplish its mission, FENIX has introduced FENIX Pay to provide consumers with more local payment options and allow financial inclusion to its affordable e-mobility and delivery services. The partnership with Apaya accelerates this strategy as FENIX continues its expansions across the region.    

Zahi El Kallab, Co-Founder and CEO of Apaya, said: 

“We’re excited to partner with Jaideep, IQ, and the whole FENIX team in their mission to help people reach their potential. At Apaya we understand the power of localized payment methods and the important role they play in enabling better financial inclusion. Today, 92% of customers want to shop in their own currency. FENIX share this understanding, and by building local payments into their customer proposition, will continue to strengthen their position in the region, offer better financial freedom and an enhanced customer experience.” 

IQ Sayed, Co-Founder, and CTO of FENIX said: 

“Innovation to create impact is in our DNA. We realized that in order to achieve our mission, we needed to address the payments barrier in our region. As the only vertically integrated electric mobility and deliveries platform focused on the Middle East, we feel an obligation to invest in local payments so all our consumers can participate in the benefits of affordable and convenient mobility. We have some of the most compelling use-cases for inclusive multi-channel payments. There is a lot that still needs to be done but we are very excited to be leading this effort in our region and exploring how we can bring more financial inclusion with FENIX Pay.” 



About Apaya

Apaya empowers merchants to offer a localised experience to satisfy their customer’s payment preferences and rapidly expand their customer reach. By providing a simple, single access point for the world’s local payment providers, we give merchants the freedom to grow their business into new geographies.   

Apaya powers local payment across Europe, the Middle East, and Africa through a unified API with access to over 150 local payment providers. 

About FENIX  

Jaideep Dhanoa and IQ Sayed, former co-founders of Circ and colleagues at Careem, created FENIX with a mission to unleash urban potential and propel communities forward. FENIX is committed to the Middle East region – to transform the way our cities move and ignite impactful commerce.  

With a multimillion-dollar investment in talent, technology, and operations excellence tailored for the Middle East, the company delivers dependable, highest-quality rides with custom-made personal light electric vehicles, to make cities easier to navigate and more enjoyable to explore.  

In addition to pioneering shared e-scooter services in the Middle East, including the world’s first e-scooters with an in-built hand sanitizer for COVID protections and rear-wheel Abaya shield, FENIX has launched the region’s first private e-scooter subscription service, MyFENIX, the region’s first 10-minute grocery delivery service, F10, and retains the largest fleet of electric vehicles in the Middle East.  

For more information, please visit http://fenix.life 


Topics: Shared Mobility, Micromobility, Alternative payments