We believe every Merchant, irrespective of size, capital or location should be free to offer their customers a world-class payment experience, using the best fintech services for them.

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Our vision is to build Apaya into the largest payment automation platform across EMEA region.

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Our Values

  • 🧠 Confident

    Ownership Mentality.
    We all play an important role in our mission. We’re invested in every decision to ensure it creates long-term value for our team, our customers and our company.

  • ♥️ Empathetic

    Continuous Improvement.

    We’re bold in our approach and focus on making progress each day; whether in small steps or large jumps, it’s always towards making our customers successful.

  • 🙌 Collaborative

    Agile Collaboration.

    Naturally inquisitive, we actively seek out diverse perspectives and collaborate to deliver excellence. Success is a team sport.

  • 🤝 Inclusive

    Default to Transparency.

    We communicate with candour, empathy and speed. We always do the right thing, even when no one is watching. Without it, we will fail.

  • 🎨 Innovative

    Innovation from Learning.

    We relentlessly pursue learning and holistic development for ourselves and everyone around us. We acquire new skills and learn from the experiences of others.

  • 😊 Trustworthy

    Growth by Feedback.

    We have personal and professional goals; we pro-actively search out constructive and compassionate feedback to efficiently achieve our goals.


Join forces with a global team of accomplished trailblazers in building the largeest payment worklow auotmation and orchestration platform in the Europe, Middle East, and Africa.

  • Anton Richards

    Head of Data Platforms

  • Andy Drummond

    Director of Business Development

  • Jen Trigg

    Human Resources Manager

  • Amier Osman

    Compliance Manager

  • Kevin Poole

    Senior Software Engineer

  • Michael Tomlins

    Chief Executive Officer

  • Qusai H. Nazer

    Chief Product Officer

  • Hossam Nasser

    Software Engineer

  • Rocky Lal

    Product Manager

  • Alex Tomlins

    Data Engineer


Our team is backed by global investors, angels, operators, and partners from

Thinking global. Acting local.

Become an Investor. Create the future of Fintech with us!

Cape Town • Dubai • London

Apaya empowers merchants with 1 super API to easily connect with partners in payments, eCommerce, logistics, and more — at scale.